6 Design trends we are seeing in 2025

As we roll further into 2025, graphic design is evolving in ways that reflect culture, print, and digital interchange. Without relying on the latest hype (like AI tools), here are six design trends making a real impact this year—and how you can apply them to your work.

1. Neo-Brutalism with a Human Touch

The raw, utilitarian feel of brutalist design is getting a softer upgrade. Expect large typography, stark grids and bold colour blocks—but offset with organic textures, hand-drawn elements and a more relatable aesthetic.

Why it matters: It stands out in a sea of polished visuals and draws attention by being purposefully bold.

How to apply: For print or digital, use strong sans serif fonts, bold negative space, and add a tactile texture overlay to soften the edges.

2. Retro-Futurism Reimagined

Designers are mixing nostalgia with forward-thinking aesthetics: think vintage typography, metallic finishes, neon accents—paired with modern layouts and print-ready finishes.

Why it matters: It taps into emotional memory while looking fresh and current.

How to apply: Use a retro colour palette (neon pinks, turquoises), pair with modern sans fonts, and consider foil, embossing or special finishing on printed material.

3. Cultural Fusion Visuals

Global influences are stronger than ever in design. We’re seeing mash-ups of indigenous patterns, street art styles, Latin American palettes, Asian graphic traditions and more. This diversity is being woven into brand identities, packaging and print collateral.

Why it matters: It signals inclusivity, authenticity and relevance in a globally connected world.

How to apply: Research motifs from different cultural design traditions, then combine with clean modern layout. Use colour and pattern intelligently so it doesn’t feel “appropriated” but genuinely inspired.

4. Hyper-Real 3D & Mixed-Media Depth

Beyond flat design: 3D elements, layered textures, mixed media compositions (illustration + photo + digital render) are being used to add depth and a “felt” quality to visuals.

Why it matters: It creates visual richness, especially in print and high-end marketing where differentiation is key.

How to apply: Use 3D renders of product or shape, combine with photographic textures or hand-drawn elements, and output for print using appropriate colour-management for depth.

5. Eco-Conscious Minimalism

Design that doesn’t just look good—but communicates values. Clean layouts, natural colour palettes (earth tones, muted greens), recyclable or textured paper stocks, and minimal waste design are becoming the norm.

Why it matters: Clients and consumers are increasingly aligned with sustainable choices—design that reflects this wins trust.

How to apply: Use simple but elegant layouts, choose paper stocks with texture or visible fibre, lean into “less is more” typography, and integrate a subtle nod to eco-credentials in your copy or print specs.

6. Experimental Typography & Texture

Type is no longer just about readability—it’s an expressive visual element. Think bold, distorted letterforms, layered textures, grain, print-inspired noise, and type that bleeds into illustration or photographic elements.

Why it matters: It brings personality to design, elevates brands, and makes printed pieces memorable.

How to apply: Choose a distinctive display font, apply subtle texture (grain, halftone, ink-trap effects) in print. In digital, layers of type with opacity or blend modes add interest. Make sure readability remains though.

Conclusion

2025 is about meaningful boldness. It’s not enough to simply follow trends—you want design that tells a story, reflects values, stands out, and works across print and digital. If you keep an eye on the six trends above, you’ll be well-positioned to create visuals that feel modern, relevant and striking.

Let’s talk if you’d like to explore how to bring these trends into a real project (print mail-out, branding refresh, flyer, website…)—happy to help.