From Idea to Ink: How a Simple Print Concept Took Off for HPS Property Services

Sometimes the best ideas don’t start with complex campaigns or big budgets, they start with a simple spark. That was the case for HPS Property Services, who came to us with a fun, memorable idea to grab attention and spread the word about their property services.

The result? A flyer that literally took flight.

The Brief

HPS wanted something different. A flyer that would stand out from the usual stacks of leaflets and postcards. They wanted to leave a lasting impression with something people would actually interact with.

Our brief was to bring their vision to life: to create a concept based on their own clever idea for a foldable paper aeroplane flyer.

The Concept

We took their bright, bold brand and refined it for print. Turning their paper plane idea into a piece that was both creative and informative.

The design captured exactly what HPS stands for: movement, momentum, and the confidence to launch something new. It’s tactile, interactive, and gets people smiling — everything a memorable piece of print should do.

From Screen to Print

We designed the flyer layout so it worked both flat (as a standard handout) and folded (as a finished aeroplane). That meant balancing the design elements carefully:

The branding had to stay prominent.

Once the layout was signed off, we printed them on a 130gsm gloss stock. Light enough to fold easily, with a smooth, high-quality finish that makes the design stand out.

Why It Works

Good print design doesn’t have to be complicated. What matters most is that it connects. The HPS flyers do exactly that — they’re hands-on, shareable, and make people want to engage with the brand.

Final Thoughts

Print still has a huge role to play in building brand recognition, especially when it’s designed to surprise people.

Whether it’s a creative folded flyer, an eye-catching business card, or an interactive mailer, our job at Spud Creative is to turn great ideas into something people can hold, keep, and remember.

If you’ve got an idea that needs to take flight, we’d love to help.

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