HPS Property Solutions — Creative Direct Mail Campaign

HPS wanted to send out a large-scale mailer that would stand out from the usual estate agent flyers. We designed a piece that did more than just showcase their listings — it invited interaction.

The reverse side of each flyer featured fold lines and a QR code linking to step-by-step instructions for making a paper airplane. The result was a playful, memorable design that encouraged recipients to engage, share, and keep the flyer rather than discard it.